Milan April 11th 2011, in occasion of 50° Salone del Mobile, Fiat presents the "Fiat 500 Design Collection" with the creative partnership of Lapo Elkann and the productive partnership of Meritalia.
In Turin, July 4 1957 it was presented the Nuova Fiat 500, a true icon of our time with which Fiat concluded a revival that began in post-war phase. On July 4, 2007, exactly 50 years later, it was presented, again in Turin, the new Fiat 500. "Fiat 500 Design Collection" is a tribute that Lapo Elkann and Meritalia pay to an icon of our time.
The collection includes a sofa, a table and a console. All the furniture are inspired by Fiat 500 from the 70's and they all carry the label "Lapo and Meritalia pay homage to Fiat 500.
"FIAT 500 Design Collection" will be previewed in Milan, during an event, on April 11th 2011.
This cooperation originates from the interest that, since always, Fiat has towards design universe not only applied to the automotive sector but to a wider variety of product categories. Meritalia, always known for its valuable know-how able to create custom solutions to meet any aesthetic or functional request, proved itself the ideal company with which to achieve this ambitious project.
Independent Ideas, creative factory born on July 4th 2007, has actively contributed to make real this idea thanks to creativity and ability to cooperate in synergy with many highly qualified partners which always distinguishes it.
"Fiat 500 Design Collection" with its three products -sofà, table and consolle- will be soon available for online purchase at www.fiat500design.com and in Meritalia's distribution network.